White spaces help separate paragraphs of text, graphics, and other portions of a document, and helps a document look less crowded. While the old buying centers were not generating new business, the account manager was still able to plan for an additional $1 million in Marketing and another $1million in Sales Buying Centers. Milind is an Electronics & Communication Engineer with MBA in Marketing.         (function () {           zi.type = 'text/javascript'; White space companies look like “other” companies in the first 4 years. If the meaning of white space in business is a bit of a gray area to you, you’ve come to the right place. In Seizing the White Space, Mark Johnson gives them the playbook. It’s helpful to have a thorough understanding of your products and their capabilities in order to think about new uses and so on. Let me share how white space mapping actually helped a DemandFarm customer to unlock $40 million from the existing 23 accounts. Many companies are reluctant to enter any white space because of the unknowns. 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Nova',Helvetica,Arial,Lucida,sans-serif}.et_pb_button{font-family:'Proxima Nova',Helvetica,Arial,Lucida,sans-serif}#main-header,#et-top-navigation{font-family:'Proxima Nova',Helvetica,Arial,Lucida,sans-serif}#top-header .container{font-family:'Proxima Nova',Helvetica,Arial,Lucida,sans-serif}@media only screen and (min-width:981px){#et_search_icon::before{margin-top:6px}}li.pink-nav-btn a,.et-fixed-header #top-menu li.pink-nav-btn a{display:block;color:#ffffff!important;background-color:#e31c79;padding:.3em 1em!important;border-radius:5px;font-size:15px;line-height:25.5px;text-transform:uppercase;font-weight:600!important}, by Natalie Ciel | Sep 30, 2020 | Account Planning, Account-Based Selling, Relationship Mapping, Sales Enablement | 0 comments. 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2020 white space business